We understood that the fashion industry can be more sustainable, environmentally, socially and economically. We inspire lifestyle change in consumers, changing industry ethic whilst raising awareness of the cause un an artistic way.
Our world is facing some real challenges and the fashion industry has a lot to answer for. Textile waste is estimates to increase by 60% between 2015 and 2030. It's 57 million tons of waste being generated annually. 175kg per capita across the planet.
Up-Cycling unwanted fabrics and decrease the amount of waste in the industry, increasing employment rate for the sustainable fashion industry whilst impacting market trends in fashion.
Around 78% of our materials are of natural origin, using natural materials such cotton, silk, linen, and leather, amongst lead than 22% are synthetic but it's a choice we made to reduce waste and unwanted fabrics.Less than 1% of material used is recycled into new clothing leading to an economic value loss of over US$500 billion per year.
There's no such thing as a "magical" material with an ecological footprint of 0. But we belive that our way of production and slow fashion process will change the way people buy and think.
Sustainable fashion involves weighing the pros and cons and coming up with the best solutions.
Communicate values inspiring a new state of mind and attitude around fashion introducing a sustainable journey. We now since 2016 championed that sustainability particularly with regards to waste reduction.
Each season is inspired by a different part of the world and my explorations there. The design esthetic and fabrication tells the story of a region, a point in time, of strangers, travel partners, lovers found and lost, and regional heritage engrained in the entire line.This brand is about freedom, about love, passion and devotion. This brand is about a whole generation trying to take better decisions. The earth is what we all have in common.