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THE BRAND
Discover Lacerf & The club,
Our passion, Our history

L’ETHOS - ἦθος ễthos, pluriel ἤθη ếthê

Create it,  Wear it, Recycle it

One Mantra.
Say hello to tailor-made in limited quantities. LaCerf is an eco-responsible brand, an ethical mind, a mind that is committed. It is of major importance to us to produce with respect for the workers and the environment. LaCerf is above all a made-to-measure clothing brand, in means that we propose small quantities of articles, but most of all, they are all made with 100% recycled fabrics. The ethos is simple : breaking the ready-to-wear codes imposed by the fashion multinationals. In a word: upcycling. The spirit of the brand is part of the personality of our designer, rebellious, gentle, innovative, complex, pure, committed, for who the most important thing is freedom, a freedom that can be found as the centrale inspiration for the brand. The colorfulness of the brand come from numerous trips to the 4 corners of the globe, from the passion of surfing, and the varieties of lifestyles experimented and discovered which can be retrieved in our collections and fabrics. An open minded, turned-towards-the-world spirit for timeless clothing that combines sophistication and practicality. This is the soul of the club: feeling comfortable and confident in all circumstances. LaCerf, an ethical e-shop composed of chic, rock and arty bohemian inspired looks!

Fashion Democracy

HAND MADE – Fashion store made for artistic people, no intermediaries, straight from our imagination to the customer.

THE LIBRARY – Impeccable couture, quality fabrics and style, brought from all over the world. The brand breaks the trend, to offer a timeless wardrobe and a library of exclusive materials through all our collection.

 

VINTAGE SERVICE – The soul of this brand, in essence, is the passion of creation. Therefore we produce a limited series, which makes each piece unique and gives each client his individuality.

CUSTOMIZE YOUR ORDER  – We let your creativity take over. Our greatest preoccupations, offering an unparalleled hand made quality and service close to our customer. We listen to your desire and offer you the possibility to order any design made on your measurements and the color of your choice.

THE SENSE OF DETAIL

“A life is made of details, but a detail can change a life.”

 “A life is made of details, but a detail can change a life.”
Impeccable stitching, limited series, fabrics and quality style. LaCerf offers you an unparalleled craftsmanship with handmade and tailor-made creations that let the customer’s creativity take over everything else.

Send us your suggestions, LaCerf is at your disposal: lacerftribe@gmail.com

Lacerf

A soul before a Brand

Let’s talk names, Lacerf is ours, it is our identity, our essence. That name resonates in the mind, it is the result of a rich history, and a strong heritage. But Lacerf is also strongly committed, strongly rooted in its values, dear to the heart of our founder Halima. The starting point, passions like surfing, skating, and travelling, but more than that our founder’s family history between several generations. The heritage so precious that Halima received, a passion for sewing handed down from her grandmother. LaCerf is statements, unique clothes and custom-made creations made from fabrics dated back from thirty years ago for some, and brought back from all over the world for others, with the hope of giving them a second life. Previously hunted by his grandmother, they find their “freedom” 40 years later and reborn in the our present time. We share our preferences, values, our advances, the good news but also our daily commitments in terms of ecology, women’s entrepreneurship, inspiration… to leave a positive track of our passage and inspire you every day. From better habits to a more ethical wardrobe. More than a brand, a tribe made for wild spirits, ready to live every day like a crazy adventure. Say goodbye to standardization, join us, now!

La naissance du projet

Le vrai “pourquoi”, le point de départ de chaque histoire. Du skate, du surf, des voyages… c’est bien plus que cela. C’est avant tout une histoire de famille entre plusieurs générations.

L’héritage si précieux qu’à reçu Halima, c’est une passion pour la couture transmise par

sa grand-mère.
LaCerf se sont des vêtements, des créations uniques et sur mesure réalisée à partir de de tissus datant d’une trentaine d’années pour certains et rapportés du monde entier dans l’espoir de leur donner une seconde vie. Auparavant chiné, par sa grand mère, ils retrouvent leur “liberté” 40 ans plus tard en étant portés.

C’est entre tradition et modernité que naviguent les créations d’Hallima. Bien plus que de simples vêtements, ils sont aussi un moyen d’expression, de revendiquer la personnalité de celui ou celle qui les porte.

Voilà pourquoi dans la communauté LaCerf, la famille c’est sacré. Une tribe, une équipe, des repères sur lesquelles on peut toujours compter et s’appuyer quoi qu’il arrive. Plus qu’un tissu vintage, le vêtement devient une arme, un moyen éthique et responsable pour affirmer sa personnalité et son appartenant à la Tribe. 

Behind the dust

Qui se cache derrière cette marque rock et bohème, La Cerf ?

Un esprit artistique et volage, une hyperactive, grande insatisfaite et idéaliste. Voilà ce qui se cache derrière Halima, cette jeune franco-marocaine diplômée en communication. Un moteur V8 dans un corps de danseuse. Cette passion qui l’anime, les valeurs qu’elle défend, ont convergées vers la création naturelle de sa marque de vêtement.

Bien plus qu’une simple marque de prêt-à-porter sur le marché, elle allie bohème, gypsy, et arty le tout 100% éco-friendly et éthique. 

Too good to be true?

You got it all wrong!

Généralement, il y a ce que l’on voit sur les réseaux sociaux et la réalité. Pour Lacerf, les deux ne font qu’un. L’upcycling, certe une tendance en vogue, pour laquelle Halima s’engage au quotidien. Une mode qui fait du bien !

La preuve en est sur Instagram, chaque jour en story. Pas de mise en scène, pas de chichi, que du vrai. L’envers du décor : qu’est-ce qu’être une femme entrepreneuse en 2019. 

 

Nous partageons nos coups de cœur, nos avancés, les belles nouvelles mais aussi nos engagements quotidiens en terme d’écologie, d’entreprenariat féminin, d’inspiration… pour laisser une trace positive de notre passage et vous inspirer chaque jour. 

Plus qu’une marque, une tribu faite pour les esprits sauvages, prêts à vivre chaque jour comme une folle aventure. Dites au revoir à l’uniformisation, join us, now! 

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